Back in the early 80’s opened a landmark running store in Encino, Ca named Phidippides. This was when running was just starting to get recognition as a growing hobby for health and competitive people alike. Not knowing that by the mid 90’s running shoes would become a very big and competitive business. Phidippides which was owned by Ava, Charlie and Craig were known for their running and product expertise as well as for their amazing running abilities running up to 100+ miles consecutively also known as a century run. I had the pleasure of working at Phidippides for 8 years before opening my own store named Runnergy.
If not 30 years it was pretty darn close Ava and Charlie made the move to sell the store to Fleet Feet, a very successful chain of well regarded running stores. Craig had sadly passed away in 2007. I mostly know Fleet Feet as a chain of franchises, but this was to a corporate store. At least until recently that is as it has now been taken over by Colin who has a franchise location in Burbank, Ca. and has been fitting customers for several years now.
I recently visited the new Fleet Feet Encino and I must say Colin has done some fantastic remodeling to it and it looks great. I was also extremely happy to see that most of the employees were there, especially John who I had the pleasure to work with back when it was Phidipiddes. Jake, Darcy, Julie and manager Andrew were all at hand there as well. Very cool. Now with Encino tide in with Burbank inventories will link together.
I am thrilled that there will remain a running store in this location as it has had for 40 years now. I appreciate and thank Colin for saving this very important (in my opinion) running community in the Encino area. As of now the store is open and ready to fit incoming customers, but if you're not up to in person fitting you can still support this and other Fleet Feet locations by purchasing online at www.fleetfeet.com. Purchases online come from the closest location that currently has the product your buying. So, let's keep the local running stores running.